Growth Lead (Web3, Blockchain) job vacancy in Hong Kong at Everest Ventures Group - 03 December 2023 |

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Jobs in Hong Kong   »   Jobs in Hong Kong   »   Growth Lead (Web3, Blockchain)

Growth Lead (Web3, Blockchain)

Hong Kong, Hong Kong, HK

As a Growth Manager at EVG, you will play a vital role in developing and executing an effective growth marketing strategy. Your primary objectives will be to accelerate customer acquisition, improve conversion rates, and increase brand awareness. You will leverage your technical and coding skills to develop creative solutions that enhance user engagement and drive higher conversion rates. Ultimately, your role is pivotal in fostering EVG’s growth.

  • Conduct comprehensive market research to build an end-to-end growth marketing strategy.
  • Optimize existing channels and programs to achieve predefined goals.
  • Identify, test, and scale new and emerging channels to acquire new customers, while closely tracking performance.
  • Identify potential opportunities in paid and niche channels to expand brand reach.
  • Collaborate with the design team to craft compelling messaging and build campaign assets.
  • Support the growth of acquisition Key Performance Indicators (KPIs) and provide regular reports on performance.
  • Collaborate with executives to set high-level growth targets and KPIs, while modelling growth projections.
  • Guide the team in executing campaigns and initiatives that activate the community and contribute to sustained momentum.
  • Source, prioritize, and implement creative growth ideas, conducting experiments across channels to continuously improve.
  • Stay up-to-date with the crypto market, channel partner input, and competitor narratives to inform strategic decision-making.
  • Foster open collaboration with community leaders to drive engagement.

  • Proven experience in conducting market research and developing growth marketing strategies.
  • 2+ years in crypto/web3 professionally and as a user. Experience with DeFi communities is a major plus
  • Strong technical and coding skills to develop innovative solutions.
  • Proficiency in optimizing channels and programs for achieving goals.
  • Familiarity with testing and scaling new and emerging channels.
  • Ability to identify and capitalize on paid and niche channel opportunities.
  • Excellent communication and collaboration skills to contribute to messaging creation and work effectively with cross-functional teams.
  • Experience in setting high-level growth targets and KPIs, modeling growth, and owning go-to-market goals.
  • Demonstrated leadership abilities in guiding the team to execute effective campaigns and initiatives.
  • Proactive approach to sourcing and implementing creative growth ideas, running experiments, and continuously improving strategies.
  • In-depth knowledge of the crypto market with the ability to incorporate partner and competitor narratives into decision-making.
  • Openness to collaborate with community leaders and build strong relationships.
  • Flexible working hours
  • Work from home policy
  • Discretionary Bonus
  • Medical Insurance
  • Young & Energetic Environment
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